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Mastering the essential story emotions: How to seduce the reader OnDemand Webinar Editing & Revisions and he was bitterly disappointedABOUT THE WEBINAR Imagine sitting in a theatre after seeing a terrible film. As the end credits roll, the director and writer rush on stage to defend their work over the crowd's booing "But we read all the books, taken all the seminars We followed all the rules and principles of the hero's journey We structured it well, had all the plot points at the right timing We even had the hero save a cat, for crying out loud! What's wrong with you?!" Silly,