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Shopify Motion Theme Customization Package quora-pixel Full-width Collection Images: A pieceOne of the very primary things to think about when setting up your Shopify store is what theme to use. Of course, you want something elegant, classy, fitting, and functional for your products, be it dropshipping electronics, selling your handmade pottery, or cute baby clothes. So you might be wondering why certain functionalities of your theme matter, or why it matters that the layout is a certain way. Do people care about the colors on your website?